Quiet Luxury at a boutique hotel in South Tyrol
We need to talk about luxury. True luxury today is not measured in gold-plated taps or buffets stretching for metres; it’s about uninterrupted privacy. If your inner compass is demanding a radical break, from April 2027 we’ll have the Piris answer ready. Piris NEA | Nature Escapes is an intentionally intimate Boho-style chalet resort unlike anything else in South Tyrol.
Surrounded by the apple orchards of Laces, just 27 exclusive lofts and chalets are taking shape with one purpose: to create the perfect setting for complete regeneration. Vast glass fronts blur the boundary between indoors and out, while high-quality warm materials create a sense of comfort. It’s this instinct for style and space that makes the boutique hotel in South Tyrol such an effortlessly relaxed place.
We deliberately chose not to build a sterile wellness factory. At the heart of the resort is a pared-back wellness house: the Soul House. Swim in a pool that visually flows into the deep green of the apple trees, warm up in the saunas and enjoy relaxation areas that put nature centre stage. This exclusive hideaway hotel in South Tyrol consistently chooses deep feeling over artificial entertainment.
Something to look forward to: official opening in April 2027
The resort concept: an exclusive chalet resort with just 27 lofts and luxury chalets
The setting: complete seclusion amid the picturesque apple orchards of Laces in Val Venosta
The Spa principle: Soul House with nature pool, selected saunas, and design-led relaxation zones
Culinary freedom: book your chalet or loft with breakfast, then dine spontaneously à la carte at Piris NEA | Club House in the evening – or reserve your half-board arrangement in advance.
We suspect you’ll find yourself drawn to Piris NEA | Club House in the evening, where Mediterranean-Alpine cuisine is made for sharing and the cocktail bar serves signature drinks. Garden concerts, Aperitivo lungo and tasting evenings bring everyone together. A quiet day by the pool turns into a sociable evening – entirely at your own pace.
Eye-catcher
Who we created Piris NEA | Nature Escapes for –
and who we absolutely didn’t
Mindful Longevity
The Piris NEA | Nature Escapes principle follows a charming formula: a successful day is measured solely by the hours that belong unconditionally to you. Less driven rush, more unfiltered being. Every minute you consciously keep for yourself contributes directly to mental resilience and leaves a deep sense of inner spaciousness. This stylish boutique hotel in South Tyrol is made for guests who wake up, step barefoot onto their own wooden terrace and simply let their gaze wander before the day begins.
Honeymoon Time
When newlyweds decide to turn their backs on the world for a few days, they inevitably end up here. This exclusive hideaway hotel in South Tyrol turns your honeymoon into a hyper-romantic experience without the kitsch. Between freestanding bathtubs in the lofts, private retreats in chalet gardens and long uninterrupted hours by the pool, you celebrate the beginning of your journey together exactly as modern luxury should feel: intimate, understated, and outrageously elegant.
Nice to piri you
your hosts
So, this is Martin. Martin loves two things about life around his hotels in Laces more than almost anything else: the mountains and the people who come to see them. Ask him about the most beautiful tour and he’s instantly in bike-nerd mode, sharing insider tips you won’t find in any guidebook. And if you’re more in the mood for pool time and aperitivo, Martin lights up too, grabs two Aperol Spritz and joins you. Martin is a mountain man and host in equal measure – both with all his heart.
Ruth is the driving force behind Piris Places. With her keen eye for style, she makes every corner of Piris Jagdhof | Adventure Experience, Piris NEA | Nature Escapes and Piris NEA | Club House feel like somewhere you never want to leave. Unless it’s to stay another day. Once every last cushion is perfectly in place, she grabs her golf bag and whisks you off for a quick round on the course. Ruth has a passion for beautiful things and a need for speed. A true Piri through and through.
Hannes also knows the deepest secrets of the wine cellar and always finds the perfect bottle to match your menu. He loves spending his breaks in the saddle or behind the wheel of his much-loved motorised ride. He knows every bend, every jump, and every trail in the area. Hannes grabs his bike, takes you along his favourite local route and, with his easy-going nature, gets you into holiday mode in no time. Or, as we like to put it: he’s simply a born host.
This man seems to be everywhere at once: strategically and operationally steering the Piris Places, while also running reception with effortless charm. He has that wonderfully dry sense of humour that seems to run in the Piris family. Behind the scenes, Julian dreams up campaigns, events, news and more. His ideas and enthusiasm are legendary, and so is his enthusiasm. He reads your wishes before you say them out loud and keeps the rhythm and good vibes flowing throughout the Piris Places.
Anna runs the Spa and creates those magical moments throughout the Piris universe when everyday stress simply disappears. She also takes care of the two Piris Concept Stores, lovingly selecting beautiful things designed to make you smile. And when the lights go out at the Piris Places, she and Julian turn their attention to the most exciting project of all: teaching the next Piri generation how to walk.
